Why Does Google Parameter &num= Matter? — Whiteboard Friday

The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools are doing to work around the problem.

A Round-up of All the Great Talks From MozCon New York 2025

Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.

2026 SEO Trends: Top Predictions from 20 Industry Experts

Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can't ignore.

22 Black Friday Marketing Strategies to Maximize Your Profits

Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season.

What Is Headless SEO? – Whiteboard Friday

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.

Introducing AI Content Brief: Our Data, Your Creativity

Turn any keyword into a winning content plan in seconds. Try Moz’s new AI Content Brief, where real SEO data meets creative inspiration.

24 Ways I'm Using AI Tools for SEO

Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he's using AI plus custom GPTs you can start using now.

What is Index Bloat? — Whiteboard Friday

Deep dive into index bloat - a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site's index health and implement effective remediation steps, from content consolidation to proper URL handling.

How I Used Vibe Coding to Build Custom SEO Tools (Without Writing Code!)

Discover how I used AI copilots and the Moz API to turn marketing ideas into real tools. Learn how vibe coding lets any marketer build fast and smart.

Google &num= and Changing SERP lengths in Moz Pro

Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro.

How to Communicate Site Migration to Clients — Whiteboard Friday

Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.

How to Use Chrome to View a Website as Googlebot

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

How to Be an Effective SEO Mentor — Whiteboard Friday

When you're set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.